10 general skills or competencies (Job family competencies) for Business Development Manager
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Explains the different types of demand generation marketing tactics.
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Level 2 Behaviors
(Light Experience)
Reports the impacts of demand generation activities on sales pipelines and revenues.
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Level 3 Behaviors
(Moderate Experience)
Prepares an agreed-upon integrated sales and marketing plan to drive growth in demand generation activities.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of demand generation initiatives to achieve revenue goals.
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Level 5 Behaviors
(Mastery)
Leads the development and implementation of demand generation programs to expand revenues.
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Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Explains how event marketing helps in developing more profound relationships with customers.
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Level 2 Behaviors
(Light Experience)
Supports the event planning and coordination following our requirements and objectives.
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Level 3 Behaviors
(Moderate Experience)
Participates in various external marketing events to generate sales conversations for the business.
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Level 4 Behaviors
(Extensive Experience)
Leads the execution of global marketing events to ensure our campaigns promote a unified brand image.
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Level 5 Behaviors
(Mastery)
Forecasts business revenues from existing marketing events and future sales opportunities.
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12 soft skills or competencies (core competencies) for Business Development Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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Summary of Business Development Manager skills and competencies
There are 0 hard skills for Business Development Manager.
10 general skills for Business Development Manager, Demand Generation, Event Marketing, Lead Generation, etc.
12 soft skills for Business Development Manager, Business Acumen, Products And Services, Customer Relationship Management, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Manager, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Customer Relationship Management.